Perspective


Our Impact Agenda


Why : To create a reality where civil society agents, communities, governments and corporates unleash their collaborative potential through the media to drive positive behavior shifts and systems

HOW :

  • CALIBRATE :

    Identification and gauging of gaps or lacunas in various thematic areas towards establishing the need for intervention.

    Utilization of tools and resources of public engagement through the media to uncover issues of both topical and systemic importance.

  • CATALYZE :

    Anchoring and pooling of knowledge of domain experts, thought leaders, public agents and social investors interested in particular areas of intervention.

    Catalyzing developmental communication through innovative utilization of mass-media platforms to amplifying impact and positive change messaging.

  • CREATE :

    Development of innovative media-based action agendas or call to actions to energize citizen participation and community-based impact.

    Development and advocacy of evidence-informed reform agenda and roadmap for formal policy intervention.


What : Amplifying Impact through Synergies




Why Do We Exist


To create a reality where civil society agents, communities, governments and corporates unleash their collaborative potential through the media to drive positive behavior shifts and systems

Business-as-usual :


  • Impact in silos : Operation of impact agents in silos without dialogic channels and platforms of communication and synergy.
  • Divergence and distance : Diverging impact pathways and incentives of various stakeholders in the social sector creating a distance between public policy and the public.
  • Incremental change : Change that informs the supply-side of public policy and seeks to reform existing developmental horizons.

The change we envision:


  • Collaborative impact : Creation of knowledge and impact platforms that synergizes the expertise and potential of multi-sectoral impact agents.
  • Media and Coverngence : Amplification of impact through mass-media platforms and creation of two-way engagement between beneficiaries and agents of public policy.
  • Transformational change : Change that informs the demand-side of public policy and seeks to transform systems and behavior.



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About Us

The challenges of the 21st century are complex- necessitating intense deep dives and long-term sustainable solutions. Patrika foundation is a vertical inside Patrika Group working towards a goal of affecting adaptable and systemic solutions through an emphasis on the principles of ‘developmental communication.’

Contact Info

  • E-5, near RTO Office, Jhalana Institutional Area, Malviya Nagar, Jaipur, Rajasthan- 302004
  • +91 89054 44474
  • [email protected]